Behind the Numbers: Craig Alexander Rattray on Life, Lessons, and Leadership

In this special episode of The Know Your Numbers Podcast, the tables are turned as host Craig Alexander Rattray takes the guest seat to share his entrepreneurial journey, philosophies, and financial insights. Interviewed by the lively and ever-curious Gary Muircroft, Craig opens up about his path from a numbers-loving schoolboy in Wishaw to a business mentor transforming the lives of entrepreneurs.

From reflections on childhood inspiration to candid thoughts on the shortcomings of traditional accountants, this episode offers a rare glimpse into the mind of a man who believes finance is simple – and essential for business success. Craig shares his two rules for business, the importance of being a forward-looking advisor, and how his unique "co-pilot" approach can empower business owners to navigate challenges and seize opportunities.

Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with wisdom, actionable tips, and some laughs along the way.

 

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Key Topics Discussed

• Craig’s journey: From algebra prodigy to forward-thinking financial mentor.
• Why most accountants fall short of what business owners really need.
• The role of a “financial co-pilot” in driving business growth and decision-making.
• Craig’s two fundamental rules for business success.
• The emotional highs and lows of entrepreneurship – and how to find joy in the journey.

 

Key Takeaways

• "Finance isn’t difficult - accountants just make it seem that way."
• "Cash is king - and knowing your numbers is the key to your kingdom."
• "A great financial advisor doesn’t just report the past; they guide the future."

 

Memorable Quotes

• “If you’re not looking ahead in business, you’re flying blind – and that’s a one-way ticket to trouble.” - Craig Alexander Rattray
• “Numbers aren’t scary; they’re your greatest allies when you learn how to read them.” - Craig Alexander Rattray
• “Focus on cash. Don’t forget to focus on cash.” - Craig Alexander Rattray

 

Timestamps

00:46 Interview with Craig Alexander Rattray

02:04 Craig's Early Life and Career

03:15 The Role of Accountants in Business

05:39 Craig's Journey to Expertise

18:33 Common Business Mistakes

19:57 The One Billion Club

25:02 Personal Insights and Philosophy

28:50 The Importance of LinkedIn

31:44 Conclusion and Final Thoughts

 

Resources Mentioned

• Know Your Numbers Website: Learn more about Craig’s frameworks for business growth.
• KYN Mastery Group: Join a community of entrepreneurs transforming their businesses.