Thursday Mar 27, 2025
From Chaos to Clarity: Craig Talks with Paula Wingate on Mindset, Margin, and Scaling Smarter
In this powerful and wide-ranging episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by Paula Wingate, founder of Influential Minds – and a force to be reckoned with in the world of business coaching.
Paula brings a rare blend of mindset mastery and razor-sharp commercial strategy, helping business owners scale sustainably, increase their profit margins, and finally get the freedom they started their business for in the first place.
From growing up in a Barnsley council estate to running a high-performing team in banking, from losing everything to building it all back again, Paula shares a story packed with lessons, mindset shifts, and practical advice that every business owner needs to hear.
Key Topics Discussed:
✅ How Paula went from high-performing corporate leader to successful entrepreneur
✅ Why mindset, not marketing, is often the missing piece in business success
✅ The overlooked power of net profit (and why she won’t buy a business without it)
✅ How Paula helped a client grow net profit by 420% with just a 12% increase in turnover
✅ The three numbers Paula looks at first when working with any business
✅ Why business owners wear “busy” like a badge of honour – and how to break that cycle
Key Takeaways:
✅ Business success starts with clarity – not just on what you do, but why you do it
✅ Most entrepreneurs don’t need to work harder – they need better systems, pricing, and processes
✅ Cashflow, net profit, and pricing strategy are often the difference between chaos and freedom
✅ Business data tells a story – and most business owners aren’t reading it
Memorable Quotes:
📢 “If you improve your business by 1% every single day, it’s not 365% improvement – it’s 3,678% because of the compound effect.” – Paula Wingate
📢 “People say to me, ‘Have you been busy?’ and I say, ‘Absolutely not – I’ve been productive.’” – Paula Wingate
📢 “Even just one piece of data can make you millions.” – Paula Wingate
📢 “A five-figure business can be more profitable than a seven-figure one – it all comes down to the numbers.” – Paula Wingate
Timestamps:
Resources Mentioned:
📌 Influential Minds – Learn more about Paula Wingate and her coaching work
📌 Know Your Numbers Website – Discover how Craig helps business owners gain control, clarity and confidence
📌 Follow Paula Wingate on LinkedIn – Regular insights on business, mindset, and scaling with intention
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