Know Your Numbers with Craig Alexander Rattray

Hosted by the insightful Craig Alexander Rattray, this podcast is your ultimate guide to growing your business and understanding finance and the numbers that matter. Learn and understand this and you will make better decisions and make more money.
Whether you’re a seasoned business owner or just starting out, Craig’s expert advice will help you navigate the complexities of business finance in his unique and easy to understand manner giving you better information and more confidence. Mastering business forecasting and cash flow management will become second nature to you. Follow the tips and advice and you will make more profit, have a more valuable business and reduce stress.
In each episode, Craig breaks down essential financial concepts into easy-to-understand strategies, empowering you to take control of your business’s financial future. From understanding growth and funding, forecasting, managing cash flow, building value and exit, to making informed decisions, “Know Your Numbers” is here to turn financial uncertainty into clarity and success.
But that’s not all! Craig will also be joined by guests who have walked in your shoes while running a business. These experienced entrepreneurs, business experts, related professional advisors, investors and funders will share their stories of challenges and growth, offering practical tips on managing and growing a business, changes to implement and what works, and providing insights that you can replicate in your business and find the best solutions to grow successfully and profitably.
Join us every fortnight for actionable insights, real-world examples, and practical tips that will transform the way you manage your business finances. Don’t let financial jargon hold you back—tune in to “Know Your Numbers” and start your journey to financial mastery and a more profitable and valuable business.

Listen on:

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Episodes

Thursday Apr 10, 2025

In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by the dynamic Emma Ross, founder of Ross Commercial Finance. Known for her no-nonsense approach, distinctive personality, and deep lender relationships, Emma is quickly becoming one of the most trusted names in UK commercial finance.
From her early days winning credit card competitions at the bank, to launching her own brokerage and turning it into a profitable, growing business in under a year, Emma’s journey is all about drive, clarity, and backing yourself.
She shares her experiences navigating male-dominated spaces, building a business on trust and service, and why helping her clients tell the right story is key to unlocking funding.
 
Key Topics Discussed:
✅ Why commercial finance is all about storytelling – and getting the detail right✅ How Emma went from bank employee to award-winning broker✅ What it really takes to go from a six-figure salary to launching your own business✅ The power of personal brand – and doing things your own way✅ What lenders are actually looking for (and how to give it to them)✅ How Ross Commercial Finance supports the local community beyond business
 
Key Takeaways:
✅ Success isn’t just about the numbers – it’s about how you present the numbers✅ Leaving security behind to build something of your own takes courage – and clarity✅ Building strong relationships with lenders is as valuable as knowing the products✅ Profitability isn’t accidental – it comes from strategy, structure, and support
 
Memorable Quotes:
📢 “If you give me a one-liner saying, ‘I flipped a property before,’ how am I supposed to sell that to a lender? But if you tell me what you paid, what you spent, the before and after photos – now we’re building the picture.”📢 “I knew how much passion and drive I was giving to them. If I could give that to something that wasn’t mine – what could I give to something that was?”📢 “For my mental health, I would have gone back to a £34K job – that’s how important clarity and peace of mind became.”📢 “I know it’s not healthy – but I’ve built something I believe in, and I’m all in on it.”
 
Timestamps:
00:43 Meet Emma Ross: A Unique Journey in Finance
03:00 Early Career and Determination
07:12 Transition to Banking and Commercial Finance
09:33 Becoming a Broker: Challenges and Successes
12:59 Starting Ross Commercial Finance
17:46 Community Involvement and Personal Insights
19:39 Work-Life Balance and Team Building
21:19 Future Plans
 
Resources Mentioned:
📌 Ross Commercial Finance – Learn more about Emma’s brokerage and services📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances📌 EKFC / She Can Football Club – Learn more about the community organisations Emma and her team support
 
 

Thursday Mar 27, 2025

In this powerful and wide-ranging episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by Paula Wingate, founder of Influential Minds – and a force to be reckoned with in the world of business coaching.
Paula brings a rare blend of mindset mastery and razor-sharp commercial strategy, helping business owners scale sustainably, increase their profit margins, and finally get the freedom they started their business for in the first place.
From growing up in a Barnsley council estate to running a high-performing team in banking, from losing everything to building it all back again, Paula shares a story packed with lessons, mindset shifts, and practical advice that every business owner needs to hear.
 
Key Topics Discussed:
✅ How Paula went from high-performing corporate leader to successful entrepreneur✅ Why mindset, not marketing, is often the missing piece in business success✅ The overlooked power of net profit (and why she won’t buy a business without it)✅ How Paula helped a client grow net profit by 420% with just a 12% increase in turnover✅ The three numbers Paula looks at first when working with any business✅ Why business owners wear “busy” like a badge of honour – and how to break that cycle
 
Key Takeaways:
✅ Business success starts with clarity – not just on what you do, but why you do it✅ Most entrepreneurs don’t need to work harder – they need better systems, pricing, and processes✅ Cashflow, net profit, and pricing strategy are often the difference between chaos and freedom✅ Business data tells a story – and most business owners aren’t reading it
 
Memorable Quotes:
📢 “If you improve your business by 1% every single day, it’s not 365% improvement – it’s 3,678% because of the compound effect.” – Paula Wingate📢 “People say to me, ‘Have you been busy?’ and I say, ‘Absolutely not – I’ve been productive.’” – Paula Wingate📢 “Even just one piece of data can make you millions.” – Paula Wingate📢 “A five-figure business can be more profitable than a seven-figure one – it all comes down to the numbers.” – Paula Wingate
 
Timestamps:
00:42 Meet Paula Wingate: Business Coach Extraordinaire
01:55 Paula's Journey: From Barnsley to Business Coach
05:30 Lessons from McDonald's: Systems and Simplicity
06:58 Banking Career: Overcoming Challenges and Bullying
12:30 From Football to Business: Paula's Diverse Background
16:02 A Tough Financial Lesson and New Beginnings
18:22 The Unexpected Contract
19:25 Setting Boundaries and Taking Control
19:53 The Importance of Knowing Your Numbers
20:49 Challenges Business Owners Face
21:23 The Role of Accountants in Business Success
22:58 Working Smarter, Not Harder
23:46 The Power of Data in Business
28:44 Transforming Business Owners' Lives
34:46 Key Metrics for Business Growth
 
Resources Mentioned:
📌 Influential Minds – Learn more about Paula Wingate and her coaching work📌 Know Your Numbers Website – Discover how Craig helps business owners gain control, clarity and confidence📌 Follow Paula Wingate on LinkedIn – Regular insights on business, mindset, and scaling with intention
 

Thursday Mar 13, 2025

In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Jordan Howard, Managing Director of D2 Integrated Systems, to talk about the highs, lows, and hard lessons of building a business.
Jordan’s journey is one that many business owners will recognise – starting out with big ambitions, learning some tough financial lessons, and ultimately transforming his business through better cash flow management, processes, and people.
From risky partnerships and restructuring to scaling a business beyond £4 million, Jordan’s story is a real-world lesson in why knowing your numbers isn’t just important – it’s essential.
 
Key Topics Discussed:
✅ How Jordan grew his business – and the mistakes he learned from along the way✅ The importance of mentorship – and why he wishes he’d sought guidance earlier✅ How a lack of financial visibility nearly cost him his business✅ Why cashflow forecasting is the number one thing every business owner should focus on✅ The lessons learned from restructuring and taking back control of his company✅ How focusing on processes and the right people has transformed his business
 
Key Takeaways:
✅ Start with mentorship. Jordan believes that business owners should seek guidance from day one – not wait until things go wrong to ask for help.✅ Cash flow is king. Without clear visibility on cash, business owners risk making decisions in the dark.✅ The right people and processes make all the difference. Jordan learned the hard way that hiring the best people isn’t enough – you need clear processes to set them up for success.✅ Turnover is vanity – profit and cash are everything. Many business owners focus on top-line revenue, but it’s gross margin and cash flow that truly determine success.
 
Memorable Quotes:
📢 “If you don’t know where your cash is going, things can go bad very, very quickly – and you won’t even know it’s happening.” – Jordan Howard📢 “Looking at your cash flow is scary – so a lot of business owners stick their heads in the sand and just hope for the best. That’s the biggest mistake you can make.” – Jordan Howard📢 “I’m not scared of finance anymore. Before, I used to just look at my bank account and hope. Now, I understand where the business is really at.” – Jordan Howard
 
Timestamps:
01:22 Jordan's Career Beginnings02:55 Starting His Own Business05:17 Forming a Group Company07:34 Challenges of Managing a Group12:48 Seeking Mentorship16:22 Joining Know Your Numbers Mastery17:42 Reflecting on Achievements and Lessons Learned18:31 Overcoming Business Challenges19:36 Financial Strategies for Business Growth21:21 Building a Strong Team and Structure24:08 Focusing on Recurring Revenue31:13 Advice for Aspiring Entrepreneurs
 
Resources Mentioned:
📌 D2 Integrated Systems – Learn more about Jordan Howard’s business and services on his website.📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.📌 Download Craig’s Free Cash flow Template – Get the tool Jordan used to transform his financial visibility on the KYN Download Page.
 
 

Thursday Feb 27, 2025

In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with John Hillis, Managing Director of Blackhall & Powis, to discuss the journey from starting a business with little financial knowledge to scaling it into a key player in renewable energy and infrastructure.
John shares how he and his team have navigated the challenges of rapid growth, why cashflow is the one number he watches every day, and how having the right financial insights transformed his business. With Blackhall & Powis supporting multi-billion-pound energy projects across the UK and Europe, this is a must-listen for any business owner looking to scale with confidence.
 
Key Topics Discussed:
✅ The realities of scaling from startup to multi-million-pound business✅ Why cashflow is the lifeblood of any business – and how to manage it✅ The importance of forecasting and financial visibility for business growth✅ Navigating the challenges of hiring and investing in people before the revenue comes✅ The role of renewables and the energy transition in shaping future opportunities✅ Why resilience and bold decision-making are key to success
 
Key Takeaways:
💡Business owners should focus on financial knowledge from day one. John believes that anyone starting a business should be directed towards financial education, as understanding the basics early on provides a strong foundation for growth.
💡Adversity fuels growth. Challenges in business are inevitable, but the ability to push through them helps entrepreneurs develop both professionally and personally.
💡Cashflow is the ultimate priority. John and his team monitor cash flow daily and weekly because it’s the lifeblood of the business and crucial for maintaining stability and funding growth.
 
Memorable Quotes:
📢 “If you've got the information, then you can use the information. Even if it's bad news, it kind of doesn't really matter because we know we've got the team that can work through it.”📢 “You're not going to fall off a financial cliff tomorrow. The movements in the finance of the business are trend-based. And even if what is happening in the business financially is not a good thing, knowing that reasonably close to when it's happening enables you to take action.”📢 “We were too pedestrian. The business was actually growing much faster than we had planned for it to grow. And that ultimately was the cause of our cash issues in mid-2023.”
 
Timestamps:
01:08 John Hillis' Background and Career
02:06 Challenges and Successes in Business
02:26 The Genesis of Blackhall Powis
03:03 Major Projects and Industry Impact
04:02 Early Career and Personal Insights
06:05 Transition to Corporate and Entrepreneurial Ventures
07:51 Building and Growing Blackhall Powis
10:48 Financial Management and Growth Strategies
12:40 The Importance of Cash Flow
25:17 Future Plans and Business Vision
29:51 Final Thoughts and Advice
 
 
Resources Mentioned:
📌 Blackhall & Powis – Learn more about John Hillis and his team’s work in renewable energy and infrastructure.📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth. Visit here
 
 

Thursday Feb 13, 2025

In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Billy Farrell, CEO of Mayhem Marketing, to explore the mindset, resilience, and bold thinking needed to build a standout business.
Billy shares his journey from a tough start in Glasgow to building multiple successful ventures, highlighting the power of authenticity, positioning, and refusing to accept limits. From marketing strategies that cut through the noise to the mindset shifts that drive real success, this conversation is packed with insights for ambitious entrepreneurs.
 
Key Topics Discussed:
✅ Why mindset is the foundation of success – in business and life✅ The power of storytelling and authenticity in marketing✅ How to position yourself as the only choice in your market✅ What most businesses get wrong about branding and visibility✅ How marketing is really about ‘buying customers’ – and why that shift in thinking changes everything✅ The importance of taking bold action – even when you don’t have all the answers
 
Key Takeaways:
💡 “For me growing up, everyone was telling me what I couldn't do, and they were basing my possibilities on their limitations.” – Billy Farrell💡 “If a thing is possible, consider it within reach.” – Billy Farrell💡 “Build the businessman before the business plan.” – Billy Farrell
 
Memorable Quotes:
📢 “If they don’t know you, they can’t pay you.” – Billy Farrell📢 “Most people won’t go straight from an ad to a sale – you need to give them value first.” – Billy Farrell📢 “Hustle mentality matters – but it’s got to be balanced with practicality, strategy and sense.” – Billy Farrell📢 “You only want to work with people you believe will be at the top of the game or the top of their sector, their niche, whatever they’re working in.” – Craig Alexander Rattray
 
Timestamps:
00:41 Meet Billy Farrell: A Journey Through Business Highs and Lows
03:01 Growing Up in Glasgow: Overcoming Adversity
08:13 The Turning Point: Embracing Possibility Thinking
12:28 Venturing into Business: Early Failures and Lessons Learned
16:40 Building a Multi-Million Pound Company
18:18 The Grant Cardone Story: Seizing Opportunities
18:56 Steve Jobs' Return to Apple
19:37 The Grant Cardone UK Tour Idea
20:48 Meeting Grant Cardone in Miami
21:25 Challenges of Organizing the Tour
22:29 The Success of the 10X UK Tour
25:12 Marketing Strategies and Client Acquisition
28:56 The Importance of Value in Marketing
34:19 The 'Is Your Cash Flow Limiting Your Growth? Scorecard'
34:39 The Better Decisions, More Money Webinar
 
Resources Mentioned:
📌 Billy Farrell on Instagram – Learn more about Billy Farrell’s marketing strategies for ambitious businesses.
📌 Is Your Cash Flow Limiting Your Growth? Scorecard
📌 The Better Decisions, More Money Webinar
📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.
 
 

Thursday Jan 30, 2025

In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Chris Lawrie, Area Director for SME Banking at the Bank of Scotland, to uncover the realities of business banking, funding, and how SMEs can best engage with their bank.
Chris debunks the common myth that "banks aren’t lending," explaining how businesses can position themselves for funding success and why early engagement with your bank is key. From working capital and funding growth to understanding gross margin and financial forecasting, this episode is packed with practical advice for business owners looking to scale with confidence.
 
Key Topics Discussed:
✅ Why banks do want to lend – but need your help to make it happen✅ How business owners can build stronger relationships with their bank✅ The importance of financial forecasting for securing funding✅ Working capital: Why you should arrange funding before you need it✅ How Scottish Enterprise and government-backed schemes can fuel business growth✅ Why focusing on gross margin is just as important as chasing revenue
 
Key Takeaways:
💡 “When I hear people saying banks aren’t lending, it’s like saying to a house builder, ‘you’re not building houses.’” – Chris Lawrie💡 “The earlier you engage with your bank, the quicker they can understand your business and support you.”💡 “Business owners often focus too much on top-line revenue – but it’s gross margin that really matters.”
 
Memorable Quotes:
📢 “If you don’t know your numbers, you’re just guessing – and guessing doesn’t pay the bills.” – Craig Alexander Rattray📢 “Banks aren’t just there to provide finance; they also have a responsibility to make sure businesses can afford it.” – Chris Lawrie📢 “Get your bank around the table early – they’re not just lenders, they can be strategic partners in your growth.” – Craig Alexander Rattray
 
Timestamps:
01:06 Role of Bank of Scotland in Supporting SMEs
02:39 Challenges and Support for Growing Businesses
05:37 The Importance of Forecasting
05:53 Debunking the Myth: Banks Aren't Lending
08:05 Understanding Business Financials
14:35 The Role of Working Capital
22:18 Government Lending Schemes
26:10 Barriers to Business Growth
32:58 Transitioning to Net Zero
35:16 Final Advice for Business Owners
 
Resources Mentioned:
📌 Bank of Scotland SME Banking – Learn more about how Chris and his team support businesses across Scotland.📌 Scottish Enterprise – A valuable funding resource for scaling businesses.📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.
 
 

Thursday Jan 16, 2025

In this special episode of The Know Your Numbers Podcast, the tables are turned as host Craig Alexander Rattray takes the guest seat to share his entrepreneurial journey, philosophies, and financial insights. Interviewed by the lively and ever-curious Gary Muircroft, Craig opens up about his path from a numbers-loving schoolboy in Wishaw to a business mentor transforming the lives of entrepreneurs.
From reflections on childhood inspiration to candid thoughts on the shortcomings of traditional accountants, this episode offers a rare glimpse into the mind of a man who believes finance is simple – and essential for business success. Craig shares his two rules for business, the importance of being a forward-looking advisor, and how his unique "co-pilot" approach can empower business owners to navigate challenges and seize opportunities.
Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with wisdom, actionable tips, and some laughs along the way.
 
 
Key Topics Discussed
Craig’s journey: From algebra prodigy to forward-thinking financial mentor.
Why most accountants fall short of what business owners really need.
The role of a “financial co-pilot” in driving business growth and decision-making.
Craig’s two fundamental rules for business success.
The emotional highs and lows of entrepreneurship – and how to find joy in the journey.
 
Key Takeaways
"Finance isn’t difficult - accountants just make it seem that way."
"Cash is king - and knowing your numbers is the key to your kingdom."
"A great financial advisor doesn’t just report the past; they guide the future."
 
Memorable Quotes
“If you’re not looking ahead in business, you’re flying blind – and that’s a one-way ticket to trouble.” - Craig Alexander Rattray
“Numbers aren’t scary; they’re your greatest allies when you learn how to read them.” - Craig Alexander Rattray
“Focus on cash. Don’t forget to focus on cash.” - Craig Alexander Rattray
 
Timestamps
00:46 Interview with Craig Alexander Rattray
02:04 Craig's Early Life and Career
03:15 The Role of Accountants in Business
05:39 Craig's Journey to Expertise
18:33 Common Business Mistakes
19:57 The One Billion Club
25:02 Personal Insights and Philosophy
28:50 The Importance of LinkedIn
31:44 Conclusion and Final Thoughts
 
Resources Mentioned
Know Your Numbers Website: Learn more about Craig’s frameworks for business growth.
KYN Mastery Group: Join a community of entrepreneurs transforming their businesses.
 
 

Thursday Jan 02, 2025

In this episode of The Know Your Numbers Podcast, host Craig Alexander Rattray sits down with Colin Hewitt, founder of Float, to dive into the essential topic of cash flow forecasting and its transformative impact on business decision-making. Colin shares his journey from running a digital agency to creating Float, a cash forecasting app designed to help small businesses thrive by providing clarity, confidence, and control over their finances.
With a deep understanding of the challenges faced by business owners, Colin reveals how cash flow forecasting isn't just about numbers - it's about creating a strategy to achieve financial stability, invest with confidence, and ultimately, sleep better at night. This episode is packed with practical advice for anyone looking to take the guesswork out of managing their business finances.
Key Topics Discussed:
Colin’s journey from digital agency founder to fintech innovator.
The critical importance of cash flow forecasting for business growth.
Practical strategies for using forecasting to reduce financial stress and improve decision-making.
The role of fractional CFOs and finance teams in driving business clarity.
How Float empowers small businesses to stay ahead of financial challenges with real-time insights.
Key Takeaways:
“Cash flow isn’t just numbers on a spreadsheet; it’s your business’s lifeline.”
“Running a business without forecasting is like driving blindfolded - you’re bound to crash.”
“A solid cash flow forecast lets you plan for success, not just react to challenges.”
Memorable Quotes:
“If you don’t know your numbers, you’re just guessing - and guessing doesn’t pay the bills.” - Craig Alexander Rattray
“You can spend with confidence when you know the numbers back it up.” - Colin Hewitt
“Forecasting is like a sat nav for your business - it shows you where you are and where you’re going.” - Colin Hewitt
Timestamps:
00:49 Colin Hewitt's Journey with Float02:20 Developing Float: Challenges and Successes05:30 The Importance of Forecasting14:46 How Float Works22:51 The Role of Fractional CFOs37:07 Closing Thoughts and Future Plans
 
Resources Mentioned:
Float: Learn more about Colin’s cash flow forecasting app.
The E-Myth: A recommended book on building scalable businesses.
Know Your Numbers Website: Learn how Craig helps business owners grow their companies.

Thursday Dec 19, 2024

In this episode of the Know Your Numbers podcast, Craig Alexander Rattray catches up with his good friend Stuart Dougal, a man who’s no stranger to high-pressure decisions. Known for his years as a top Scottish Premier League referee, including officiating some of the most intense Old Firm clashes, Stuart brings a unique perspective to the world of business.
Having transitioned from the football pitch to corporate restructuring and now running his own advisory business, Stuart shares the lessons he's learned about navigating tough decisions, managing pressure, and staying cool under fire—both in football and in business.
Craig and Stuart dive into the challenges faced by business owners, from tackling cash flow problems to dealing with over-reliance on key customers. They discuss how Stuart’s experiences in refereeing have shaped his leadership style and offer invaluable insights for anyone looking to make smarter business decisions.
 
Key Topics Discussed:
Stuart’s journey from refereeing Old Firm matches to corporate restructuring and business advisory.
The parallels between refereeing and business leadership, including decision-making under pressure.
Why understanding your cash flow is crucial for business survival.
The importance of having a strong team and trusted advisors.
Common pitfalls business owners face and how to avoid them.
Building resilience while maintaining a balanced life.
 
Key Takeaways:
"Being brave in business isn’t just about taking risks—it’s about knowing when to seek guidance." – Stuart Dougal
"The best leaders, whether on the pitch or in the boardroom, make decisions based on clarity and confidence." – Craig Alexander Rattray
"Surround yourself with people who challenge you and push your business forward." – Stuart Dougal
 
Memorable Quotes:
"Refereeing Old Firm matches taught me to handle pressure—and that skill is invaluable in business." – Stuart Dougal
"Cash flow is the heartbeat of your business. Ignore it, and you’re in trouble." – Craig Alexander Rattray
"The right team doesn’t just support you; they help you see opportunities you’d never spot alone." – Stuart Dougal
 
Timestamps
01:16 Stuart's Career Journey
02:14 Challenges of Entrepreneurship
03:23 The Importance of Financial Knowledge
04:32 The Role of Accountants and Advisors
13:12 Building a Strong Management Team
15:51 Common Business Mistakes
17:28 The Value of Forecasting
28:27 Final Advice for Business Owners
 
 
Resources Mentioned:
Stuart Dougal’s website: Onside Advisory
Know Your Numbers Podcast: Listen to past episodes for more insights.
Craig Alexander Rattray’s Website: Learn how Craig helps businesses grow.
 
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Enjoyed this episode? Subscribe to the Know Your Numbers podcast for more expert advice and inspiring stories. From the football pitch to the business world, let Stuart and Craig guide you through mastering your finances and thriving as a business owner!
 
 

Thursday Dec 05, 2024

In this episode of Know Your Numbers, host Craig Alexander Rattray sits down with Steven Pettigrew, a business owner and entrepreneur who has experienced the highs and lows of running a family business and striking out on his own. Steven candidly shares his journey of navigating the challenges of stepping into the family business straight out of school, and eventually realising it wasn’t the right fit for him.
Steven discusses how his early experiences shaped his understanding of business ownership, resilience, and growth. From balancing cash flow to handling setbacks, he offers invaluable insights into the realities of running a business – the hard work behind the scenes that many don’t see. His story is one of learning from mistakes, staying agile, and building a business that reflects his vision.
Key Topics Discussed Include:
The emotional journey of working in, and then leaving, a family business.
Balancing the demands of cash flow, forecasting, and growth in a small business.
The hidden challenges behind the "highlight reel" of business success.
How to make smarter financial decisions by knowing your numbers.
Steven's approach to navigating setbacks and building resilience.
The importance of finding your purpose and staying true to your business values.
Key Takeaways:
"The reality of business isn’t the cars or the holidays - it’s the late nights, tough decisions, and cash flow struggles."
"You need to know your numbers to make informed decisions and avoid costly mistakes."
"Building a business is about adapting and learning - success is in the process, not just the outcome."
Memorable Quotes:
"People only see the highlight reel. They don’t see the 15 years of hard work and pain it took to get there." - Steven Pettigrew
"As a business owner, you’re wearing all the hats - at least until you can build a team to take some off your head." - Steven Pettigrew
"If you don’t know your numbers, you’re just guessing - and guessing doesn’t pay the bills." - Craig Alexander Rattray
Key Timestamps:
00:49: Stephen's Early Career and Family Business
02:46: Challenges and Lessons in Family Business
05:01: Realizing the Family Business Wasn't for Him
08:20: Financial Management in Small Businesses
13:57: Monopoly Capital's Investment Approach
20:12: Importance of Financial Forecasting
32:05: Final Thoughts and Contact Information
Resources Mentioned:
The Know Your Numbers Podcast: Listen to more episodes for actionable advice and inspiring stories.
Connect with Steven Pettigrew: Find him on LinkedIn to continue the conversation.
Craig Alexander Rattray’s Website: Learn more about how Craig helps businesses grow here.
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